Tobacco Reduction

Address
2nd Floor, 9942-108 Street NW
Edmonton, AB
T5K 2J5

Telephone
780-422-1350

Fax
780-422-7200

E-mail
Tobacco Reduction Strategy
tru@aadac.gov.ab.ca

Hours of Operation
8:15 am-4:30 pm, Monday to Friday (closed 12:00-1:00 pm)

Clientele Served
AADAC executive and staff, AADAC funded agencies, government departments, professional associations, community organizations, and the public.

Department Description
The Tobacco Reduction unit is responsible for co-ordinating the Alberta Tobacco Reduction Strategy (ATRS), and for implementing this strategy through collaboration with a variety of government and community partners. The ATRS aims to reduce disease, disability and death related to tobacco use in Alberta by

• reducing the number of young people starting to use tobacco
• encouraging and helping tobacco users to quit
• reducing exposure to second-hand smoke

The Tobacco Reduction unit provides leadership and co-ordination to the following elements of the ATRS:

• taxation on tobacco products
• prevention and education programs
• cessation support for smokers who want to quit
• research and evaluation to ensure that the strategy is effective
• legislation to prevent youth from smoking